Overview

Sr. Social Media Strategist Job in Texas at 85SIXTY –

Job Description

Job Details

Full-time$70,000 – $90,000 a year2 hours ago

Benefits

  • Dental insurance
  • Health insurance
  • Flexible schedule
  • Referral program
  • 401(k)

Qualifications

  • Growing experience
  • Social media marketing
  • Digital marketing
  • Google Suite
  • Integrated marketing
  • Bachelor of Science
  • Bachelor’s degree
  • Bachelor of Arts

Full Job Description

Social Media | Content Strategy | Community Management | Influencer Marketing | Analytics | Insights | Campaign Management | Paid Social

The Social Media Strategist will be responsible for social media channel growth and management, on-going strategy development, influencer marketing, the creation and management of social campaigns, and continual measurement & analysis of social media initiatives for agency clients. You will also help define the role of social media and content marketing in overall marketing strategy and be a thought leader in social media for our clients. The right candidate will provide ground-breaking and executable ideas about how to use content and social media in new and engaging ways within campaigns. The role will be roughly one-third strategic thinking and analysis, one-third content creation and one-third direct client interaction. The right candidate will have proven experience growing highly engaged communities and a strong understanding of cultural trends.

We are a rapidly growing hybrid consultancy / agency with high profile clients. As such, the right candidate must be driven to achieve excellence, ready to learn new skills, highly collaborative, and on the cutting edge of social media and digital marketing.

Job Responsibilities:

  • Create and execute social media strategies to grow client communities and increase engagement
  • Plan and build highly engaging content for deployment on social and other owned channels.
  • Develop strategies for the distribution of client content across paid, owned and earned channels.
  • Oversee the day-to-day maintenance of client and agency communities and social media efforts including managing both agency and client community managers.
  • Collaborate with the paid social media team to design and execute campaigns on Twitter, Facebook, Instagram, TikTok, Snapchat, Pinterest and YouTube.
  • Track and report on client data on a daily, weekly, monthly and quarterly basis.
  • Assess campaign performance and provide recommendations for optimization.
  • Work directly with content, website, social media, agency and other teams from client organizations to maximize the effectiveness of social media.
  • Research the social media landscape and related digital trends to develop recommendations that best address and leverage industry changes.
  • Assist with other digital marketing efforts including SEM, display, analytics, and overall strategy as part of an integrated planning team.
  • Communicate directly with clients, including participation in client review meetings. Present social media performance and recommendations directly to client.
  • Assist in the development of strategies and materials for new client presentations.
  • Work with other media specialists within the organization to create integrated campaigns.

Desired Experience:

  • Experience growing and managing social media channels for brands.
  • Demonstrated experience conceptualizing and executing content driven campaigns.
  • Experience with Social Analytics and related tools
  • 3+ years working in digital marketing and/or integrated marketing.
  • Experience building & optimizing paid social & video campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube.
  • Demonstrated experience using and communicating in social networks, blogs, and content.
  • A history of developing compelling cross-channel campaigns that utilize social media.
  • Experience planning and building content
  • Strong copywriting skills
  • Knowledge and experience with community management tools
  • Experience managing influencer programs from start to finish
  • Advanced knowledge of the capabilities and limitations of social media platforms including, but not limited to: Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, Reputation Management tools, Blogging Platforms, YouTube & other video platforms.
  • Strong Google Suite skills (Sheets, Slides, etc)
  • Knowledge of/experience with web analytics platforms (Google Analytics)
  • Bachelor’s degree (B.A. or B.S.)
  • Entrepreneurial personality is a must.
  • Must be highly collaborative.

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Relocation assistance
  • Vision insurance

Schedule:

Supplemental Pay:

Experience:

  • Social media marketing: 3 years (Preferred)

Work Location: Remote

About the Company

Company: 85SIXTY –

Company Location:  Texas

Estimated Salary:

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About 85SIXTY -