Social Media Manager

About Us

Pinch Social is one of Toronto’s leading boutique social media agencies and the team behind Social Media Week Toronto.

Our agency works with clients in fashion, retail, not-for-profit, government, and professional services, to name a few. Our employees have worked with us on clients such as the Steam Whistle, Aurora Cannabis, Baton Rouge, Yorkdale Mall, the City of Toronto, Diamond and Diamond Lawyers, Bell Media/BNN, the Gardiner Museum, Hoame Meditation, and many others.

Our culture is casual and supportive – we live by a “work hard play hard” philosophy and advocate for balance and self-care.

Employees that work at Pinch Social work closely with senior-level management and social media experts so there is an immense opportunity to absorb knowledge and wisdom from the team.

Description:

We are seeking a Social Media Manager to oversee and help be the voice of our clients’ social communities. This is a full-time position with the option to work fully remotely or a hybrid of work from home and in-office in Toronto.

Our ideal candidate has a passion for social media and is consistently staying up-to-date with social platforms as well as the latest trends in social media.

This person has hands-on experience with managing social channels with large followings, responding to and engaging with online communities, and daily posting. Experience working with social media publishing platforms like Hootsuite, Sprinklr, Buffer, Planoly, etc. This candidate should also have excellent written and verbal communication skills, and impeccable attention to detail.

A motivated self-starter, this individual is comfortable working in our fast-paced environment and is able to quickly adapt and pivot as needed.

What you would be responsible for:

• Scheduling and publishing content via Hootsuite and/or natively on social media platforms
• Working with social media editorial calendars and collaborating with account managers to ensure social media posts have complete details (copy, creative, hashtags, tags, etc.)
• Provide final quality checks on social media posts, evaluating for grammar, accuracy and errors, working URLs, etc.
• Monitoring clients’ social media platforms and respond to customer inquiries & comments in a timely manner
• Staying up-to-date with the latest industry and digital trends
• Building and maintaining relationships with our clients’ online communities to drive brand awareness and engagement
• Conducting final review of all social media posts before publication
• Implementing social media strategies to increase engagement & followers
• Grow social media audiences and drive traffic to online sites
• Monitor and provide feedback on clients’ social media engagement/conversations to leadership

Social Media Manager Requirements

• Deep understanding of various social media platforms, including how to post, posting parameters/limitations, etc.
• Relevant work, internship or volunteer experience as a Community Manager or similar role
• Strong written and verbal communication skills
• Outstanding time management skills
• Impeccable attention to detail, critical-thinker and problem-solver
• Digital savviness and experience with Facebook, Instagram, LinkedIn, TikTok and Twitter is a must
• Knowledge of Hootsuite or similar programs
• Word, Excel and PowerPoint proficiency
• Working knowledge of Google Drive, Canva, WordPress is a considerable asset
• A degree/certificate in communication, English, journalism, digital media marketing, or relevant field

Nice-to-haves:

• Tech-savvy and not afraid of trying new apps and figure out new software
• Know your way around a camera, iPhone or DSLR, Canva, and a myriad of photo and video editing apps (including TikTok and Reels) to create content solo and on-the-fly
• Basic Graphic Design skills to make on-the-fly/ad hoc requests
• Sometimes Pinch’s staff will model in photoshoots for our clients – let us know if this is something you’re comfortable with

Additional information

• The candidate must have good taste – a strong sense of on-trend aesthetics, and the ability to identify images, videos, complementary music, and designs with good composition
• Must have a strong sense of initiative, not be afraid to “run with it”
• Quick learner – you may not have all the skills listed but are you willing to learn them?
• Do you like attending and posting about cool events? Some of our clients host events that may require on-site social media coverage and support, (e.g. live tweet, IG Live, stories, etc.)
• Must be meticulous about their love for social media content, down to the hashtags and emojis in the caption to selecting the exact right song clip for the Reel. Whatever it takes to get those likes and comments!

KEY INFO: If you don’t actively use and LOVE social media, this job probably isn’t right for you.

Please include your cover letter & resume.

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Benefits:

• Extended health care
• Paid time off
• Work from home

Schedule:

Application question(s):

• Please provide links for 1-2 social media accounts you have managed with a short description of what you did when you were managing the accounts.

Work Location: Remote

Expected start date: 2023-04-10