Senior Creative Producer Job at Department of Health and Social Care – London


Reference number




Job grade

Senior Executive Officer

Contract type




Length of employment

This role is being advertised on a permanent basis. Loan or Secondment options will also be available if preferable.

Business area

DHSC – Group Operations – Communications

Type of role

Communications / Marketing

Working pattern

Flexible working, Full-time, Job share, Part-time

Number of jobs available




About the job


Things you need to know

Apply and further information



About the job

Job summary

In DHSC, we are proud of our purpose – to enable everyone to live more independent, healthier lives for longer. To achieve this, and create a great place to work, we have four values: we are inclusive, we constantly improve, we challenge, and we are agile. If this sounds like an environment you’d like to work in, we’d love to hear from you.

The Department of Health and Social Care is looking for a talented creative producer to play a crucial role in creating and coordinating our creative content and maximising our engagement across our social media channels.

The past two years have put our social media channels at the forefront of the department’s communication response. We are building on this approach as we deliver reform for the NHS with improved health outcomes and services for patients.

Job description

This role will bring departmental priorities and key health issues to life by creating high-quality graphics, videos and animation as well as helping the wider content team deliver engaging social media content telling our story on a wide range of health priorities. The role will also include some out-of-hours work.

Whatever the subject, we will expect you to deliver as part of a high-performing team, working collaboratively and supportively. This means having great interpersonal skills, thriving in a busy team, being confident to offer your views and being happy to take feedback.

Our ideal candidate will bring an enthusiastic and innovative approach and help us keep our social media communications fresh and current, always talking to our audiences in the most effective way possible.

Role responsibilities

Create or help others to create different forms of innovative content, in graphic design, video/film-making and animation

Project manage social media content and communications on major health announcements and activity to deliver impactful online engagement.

Help coordinate and quality control the work of junior content colleagues to ensure quality control

Form strong working relationships with other teams including the Secretary of State to maintain and improve departmental working methods.

Recommend and develop innovative ways of delivering our messages on social media through creative content.

Draw on knowledge of emerging trends in digital and social media and apply this knowledge when developing content.

Person specification

Key requirements for this post:
Proven experience in creating impactful content for social media

Experience in team management and project management.

Track record of data-driven digital communications

Ability to work as part of a responsive team balancing multiple projects simultaneously, able to support those around you to deliver timely and effective content

A good understanding of news, politics, current affairs, and digital trends

A desire to explore new techniques and tools and try new approaches around social media

Experience of working with senior stakeholders/leaders to demonstrate the value and importance of social media as part of comms strategy.

Personal Attributes & Skills`

You will:
Be a dynamic communicator with excellent oral and written skills – particularly able to assimilate complex information and explain concisely

Have the ability to multi-task and deliver the highest quality communication products at pace, to hit the ground running in this important role

Be collaborative, confident, thoughtful and authoritative, maintaining sound judgement even under pressure

Keep up to date on the rapidly changing nature of communications – and how to put to good use, especially digital and social media

Creative skills in one or more medium with experience of using Adobe creative software

Organised and detail-orientated, able to assist in coordinating team resource


We’ll assess you against these behaviours during the selection process:

Communicating and Influencing

Delivering at Pace

Working Together

Technical skills

We’ll assess you against these technical skills during the selection process:

GCS Competency: Insight – Digital

GCS Competency Ideas – Digital


Learning and development tailored to your role

An environment with flexible working options

A culture encouraging inclusion and diversity

A Civil Service pension with an average employer contribution of 27%

Things you need to know

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.

Sift date: expected W/C 20/02/2023

Interview date: expected W/C 02/03/2023

Interview location: 39 Victoria Street, London.

The available interview slots will be released with the sift scores.

Applications will be sifted on CV and Statement of Suitability.

Please use your CV to set out your career history, highlighting specific responsibilities and achievements that are relevant for this role. These can be found in the ‘key skills and experience required for the role’ section of the advert.

Please use your statement of suitability to (in no more than 500 words) out line how your previous work experience and skill set align with the job description and criteria for the Senior Creative Producer role.

At interview candidates will be assessed on Behaviours, Technical Skills and a Presentation.

Candidates will be asked a presentation which will assess technical skills. Details of the presentation question will be issued to candidates with the release of the sift scores.

To find out more about working in the department please visit our page on the Civil Service Careers Website here and to find out more information on how to apply visit the Civil Service Careers Website here

Please be aware that some travel may be required across the DHSC estate.

Please note that applicants will require BPSS clearance.

Further Information

A reserve list may be held for a period of 12 months from which further appointments can be made.

Any move to DHSC from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.

New entrants are expected to join on the minimum of the pay band.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.

Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Terms and Conditions

Candidates should note that DHSC’s Terms and Conditions of employment changed from 1 October 2013. It is the candidate’s responsibility to ensure they are aware of the terms and conditions they will adopt should they be successful.

New Entrants to the Civil Service

New entrants appointed in grades AA to G6 will receive DHSC’s modernised terms and conditions:

Annual Leave: 25 days on entry rising by one day for each completed year of service to a maximum of 30 days and pro-rata for part-time staff

Privilege Leave: 1 day – for the King’s birthday

Hours of Work: 37 hours (net) per week for full time staff in all geographical locations, including London and pro rata for part-time staff

Occupational Sick Pay (OSP): one month full pay/one month half pay on entry, rising by one month for each completed year of service to a maximum of five months’ full pay and five months’ half pay

Mobility: Mobility clause in contracts allow staff to be mobile across the Civil Service

Probation: 6 month probation period

Existing Civil Service staff transferring from another Government department, on either level transfer or promotion

All staff moving to DHSC will transfer onto DHSC’s modernised terms and conditions (as outlined above).

Existing DHSC staff, appointed on either level transfer or promotion

If DHSC’s modernised terms and conditions are already held, the employee will retain those terms and conditions. If DHSC’s pre-modernised terms and conditions are held, the employee will transfer onto DHSC’s modernised terms and conditions (as outlined above).

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Nationality requirements

This job is broadly open to the following groups:
UK nationals

nationals of Commonwealth countries who have the right to work in the UK

nationals of the Republic of Ireland

nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)

relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service

relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service

certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Apply and further information

This vacancy is part of the Great Place to Work for Veterans initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :Name :
Comms Business Support

Email :
[email protected]

Recruitment team :Email :
[email protected]

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact the DHSC Central Recruitment Team at [email protected]

If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: https://civilservicecommission.independent.gov.uk/contact-us/

About the Company

Company: Department of Health and Social Care –

Company Location:  London

Estimated Salary:

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