Press and Media Officer Job in Worcester at Leukaemia Care –
Job title Press and Media Officer
Hours 37.5 hours per week
Remuneration £20,000 (up to £25,500 per annum depending on experience).
Type of contract: Fixed term – 3 years (with possibility for a permanent role).
Location Flexible but with at least two days a week to be worked from the charity’s offices at One Birch Court, Blackpole East, Worcester, WR3 8SG
Report to Communications Manager
Work closely with Communications and Fundraising Director, Communications Manager, Marketing and Communications Officer, Videographer, Social Media Officer, Campaigns Officer, Fundraising Manager, Patient Services Manager, Patient Advocacy Manager and the CEO
WHO WE ARE, AND WHAT WE DO
Leukaemia Care is the UK’s leading leukaemia charity. For over 50 years, we have been dedicated to ensuring that everyone affected receives the best possible diagnosis, information, advice, treatment and support.
We are here for everyone affected by leukaemia and related blood cancer types – such as myelodysplastic syndromes (MDS) and myeloproliferative neoplasms (MPN).
We provide information, advice and support for anyone affected, this includes patients and their friends and families too. We raise awareness of the issues impacting people affected by leukaemia, MDS and MPN, and campaign to fix them. We are driving early diagnosis, raising public awareness, improving services and ensuring access to effective treatments.
How do we do this? We have a wide range of services aimed at patients and their loved ones from diagnosis and beyond. Our support services range from nurse-led helplines, support groups and free-of-charge medical information to access to paid counselling, grants for those feeling the financial strain of a diagnosis and providing buddies so people always have somebody to talk to who have experienced something similar to them. We encourage you to have a read of our website and find out all the ways we support from diagnosis and beyond.
Crucial to our work is raising awareness of leukaemia as a blood cancer and the importance for early diagnosis. Leukaemia can be difficult to spot as the symptoms are similar to many other common conditions. Unfortunately, most people are not aware of the signs of leukaemia and this leads to diagnosis being delayed, which can worsen outcomes for patients.
As well as working to educate the general public through our #SpotLeukaemia campaign, we are working closely with our colleagues working in front line medical services to ensure they have the most up-to-date information on diagnosing leukaemia. We know that by raising awareness and working to educate health care professionals, we can save lives and improve outcomes.
Leukaemia Care are expanding their Communications Team and are looking for a Press and Media Officer to join their busy team to help drive change, raise awareness of leukaemia within the public and help us to change the narrative on leukaemia.
This is an excellent opportunity if you wish to develop your career in communications and public relations (PR). Any necessary training will be provided for the successful candidate. You should be creative, proactive, enthusiastic and excited about becoming part of a team who are looking to develop and implement the charity’s communication plans.
Duties and responsibilities
By working with the Communications Manager and Communications and Fundraising Director:
1. Support the development of Leukaemia Care’s public relations (PR) plans both nationally and regionally
2. Identify, create and generate high impactful national and UK-wide coverage that supports Leukaemia Care’s overall goals
3. Be an active member of the communications team identifying proactive and reactive opportunities across the UK
4. Gather and coordinate stories from across the charity for use in Leukaemia Care publications as well as the local and national press
5. Develop and nurture media relationships, nationally and regionally
6. Identify new areas for press and ways we can reach a new audience
7. Write content for local press releases for all areas of the charity, including fundraising, charity services, campaigns and more
8. Planning, writing and pitching stories to long lead media titles.
9. Receive, review and rapidly respond to media enquiries
10. Provide media guidance to Team Heads and Senior Management
11. Help deliver media support to staff and/or volunteers who have been asked to give radio interviews, journalist interviews, etc.
12. Provide PR support across all areas and teams, facilitating relationships with media contacts as required.
13. Build and maintain active relationships with celebrities and key media influencers to help raise awareness of leukaemia and the work of Leukaemia Care.
14. Work with the wider communications team in publicising any PR success for social media and other marketing resources
1. Work with the Communications Manager to deliver, and review reactive and proactive PR plans
2. Support on the planning of our campaigns and how PR can be utilised
3. Work with the wider Leukaemia Care teams to highlight key topics for the media
4. Work with the charity videographer to spot strong stories for national press
5. Identify opportunities within the fundraising team to highlight the key stories from those raising money for the charity
Analysis and Impact
1. Use Media databases and other reporting tools to measure performance
2. Monitor, record, evaluate, and report Leukaemia Care’s media activity
3. Regularly analyse our impact in the media to ensure we are performing in line or above internal KPIs
In addition to the specific duties and responsibilities outlined in this job description, all Leukaemia Care employees should be aware of their specific responsibilities towards the following:
· Uphold the values of the charity and to not behave in a manner that is likely to bring the charity into disrepute.
· Adhere to all health and safety and fire regulations and to co-operate with the charity in maintaining good standards of health and safety.
· Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role.
This job description is not exhaustive. It acts as a guide and may be amended to meet the changing requirements of the charity at any time after discussion with the post holder.
· A confident communicator, good writer with outstanding attention to detail
· Able to spot and tell a good story
· Able to multi-task, work to deadlines and prioritise workload
· Ability to work at pace under pressure to meet tight deadlines
· Previous experience in placing stories in the national media.
Knowledge and understanding
· Highly IT literate (MS Office, Teams, GoogleDocs
· Ability to spot a relevant story
· Knowledge of different media (print, broadcast and online)
· Understanding of digital and social media
· Understanding of media evaluation and be familiar with media databases’
· Understanding of cancer and blood cancers
· Have previously used the Agility system (however training can be provided)
Qualifications, training and education
· Degree (2.1 or 1st preferred), relevant professional qualification and/or demonstrable experience
· Experience of working in a PR/Communications role (in house or agency) or journalism
· Experience working directly with journalists
· Experience of working with sensitive information to deliver meaningful media coverage.
· Worked within the charity sector
· A good team player – able to link in and work well with a range of people within the organisation.
· Ability to manage own workload
· Able to work flexibly to meet the needs of the role with sufficient notice.
· High levels of motivation, when working alone or with a team.
· Ability to problem solve.
· Ability to learn quickly.
· Confident, enthusiastic and creative
· Comfortable working from both the office and home
Job Types: Full-time, Fixed term
Contract length: 36 months
Salary: £20,000.00-£25,500.00 per year
- Additional leave
- Casual dress
- Company pension
- Cycle to work scheme
- Flexible schedule
- Life insurance
- On-site parking
- Sick pay
- Work from home
- press and media: 1 year (preferred)
Application deadline: 07/04/2022
About the Company
Company: Leukaemia Care –
Company Location: Worcester