Media & Insights Analyst (Consultant) Job in Vancouver, BC at Cardinal Path –
Cardinal Path is a leading digital analytics and insights consultancy focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.
This Media & Insights Consultant at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) social media and digital marketing campaign analysis, data visualization, data science, customer analysis, and testing strategies. If this is the right role for you, then read on.
You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to rework a hypothesis. You find those actionable insights that make clients want to keep coming back to you.
In this role, you will have the opportunity to work with industry thought leaders and world class clients. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis.
Duties & Responsibilities
Document and critically assess the client’s business and analysis questions; develop complex metric guides to answer these client queries
Grow positive client relationships and trust through strong work and timely responsivity
Understand the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly
Lead data pull methodology from various web analytics and media analytics tools
Develop visuals to explain data trends, either via dashboarding or data visualization tools
Provide deep analysis of data; extract & communicate a ‘data story’, inclusive of visuals, to answer the client’s business needs
Develop clear, effective, on-the-fly communications in response to client queries
Manage multiple tasks across multiple projects in a timely manner
Serve as a mentor to entry-level team members
Bachelor’s degree (quantitative field preferred)
2 – 3 years of business analysis focusing on performance optimization
1-2 years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics
1-2 of digital marketing campaign analysis using tools such as 4C, Google Search Ads 360, Google Campaign Manager, or DV360
Excellent communication skills including verbal, written and data visualization
Very strong skills in Excel and PowerPoint
2 to 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy
1 – 2 years experience presenting analysis and insights to stakeholders/clients
Familiarity with media planning and buying concepts such as programmatic buying, audience research, and attribution
Ability to manage time effectively across competing priorities
Experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
About the Company
Company: Cardinal Path –
Company Location: Vancouver, BC