Overview

Media and Campaigns Officer Job at NHS Business Services Authority – Newcastle upon Tyne

We’re looking for passionate and enthusiastic media & campaigns officers to join our team. You’ll have experience of working in PR, media liaison, or journalism roles. Working with senior management teams in service areas, you’ll provide expert advice and deliver media relations, campaigns and communications activity in support of service objectives and the delivery of the NHSBSA’s strategy.

You’ll collate and deliver media monitoring reports as well as coordinate responses on social media channels. You’ll be experienced in using targeted and integrated approaches to campaigns, including use of media relations, events, integrated marketing techniques and digital content-led communications.

You’ll have a record of developing creative solutions to communications issues and trying new things. You’ll also work collaboratively with colleagues across the wider communications and marketing team to ensure activity is joined up and complimentary. The ability to work dynamically in an environment of change is critical, as is a positive outlook and attitude.

What do we offer?

  • 27 days leave (increasing with length of service) plus 8 bank holidays
  • Flexible working (we are happy to discuss options such as compressed hours)
  • Flexi time
  • Hybrid working model (we are currently working largely remotely)
  • Career development
  • Active wellbeing and inclusion networks
  • Excellent pension
  • NHS Car lease scheme
  • Access to a wide range of benefits and high street discounts!

We’re looking for three passionate and enthusiastic Media and Campaigns Officers to join our team, one on a full time permanent contract, one 6 contract to cover maternity leave and another 12 month contract to cover maternity leave.

Working in partnership with senior management teams in specific service areas, you’ll provide expert advice and deliver media relations, campaigns and communications activity in support of service objectives and the delivery of the NHSBSA’s business strategy.

You’ll collate and deliver media and campaign monitoring reports as well as coordinate responses on service specific social media channels.

You’ll be experienced in using a targeted and integrated approach to campaigns, including use of media relations, engagement, events, integrated marketing techniques and digital/social content-led communications.

You’ll have a track record of developing creative solutions to communications issues and trying new things.

You’ll also work collaboratively with colleagues across the wider Communications and Marketing Team to ensure communications activity is joined up and complimentary.

The ability to work dynamically in an environment of change is critical, as is a positive outlook and attitude.

At the NHS Business Services Authority (NHSBSA) we deliver a range of essential national services to NHS organisations and contractors, patients and the public. You may already be using some of our services. Do you have a prescription pre-payment certificate? Perhaps you found this vacancy through NHS Jobs? We’re behind these, and much more.

Being one of the UK’s Best Big Companies to work for, our values are to be Collaborative, Adventurous, Reliable and Energetic. We CARE about what we do and support each other in achieving our objectives. Our people are the heart of our organisation. We strive to ensure they feel trusted, valued and empowered. We’re passionate about nurturing and developing people. When you join us, we want you to grow, and we offer many opportunities for you to do that.

We welcome applications from people of all backgrounds. With wellbeing and inclusion central to our ethos, our BAME, Disability and Neurodiversity, LGBTQ+, Armed Forces and Women’s networks help our colleagues to be their authentic selves at work.

At the NHSBSA we value and respect the diversity of our colleagues and are committed to being a flexible employer. We are proud to offer flexible working opportunities. Whether you’re interested in hybrid working, working from home, flexible hours or job sharing, apply today and we can discuss available options with you at the interview stage.

We are the NHS delivering for the NHS.

In this role, you are accountable for:
1. Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arm’s length bodies, journalists and senior managers at the NHSBSA.
2. Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSA’s business strategy.
3. Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.
4. Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.
5. Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.
6. Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.
7. Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.
8. Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.
9. Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.
10. Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.
11. Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.
12. Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.
13. Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

Job Type: Full-time

Salary: £33,706.00-£40,588.00 per year

About the Company

Company: NHS Business Services Authority –

Company Location:  Newcastle upon Tyne

Estimated Salary:

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About NHS Business Services Authority -