Marketing Manager – Charlottesville Main Office Job in Charlottesville, VA at The Caton Companies –
Our new Marketing Manager won’t need someone to look over their shoulder because they’ll be leading the charge to develop strategies and create tools for letting the world know what an awesome gem we have at our numerous student housing properties in Charlottesville! This person is bright, friendly, and gives the warm fuzzies to our current and future residents. They should also thrive in a fast-paced, crazy fun office setting with other really cool people. We’d love to meet folks who want to make a mark on their company and industry and who aren’t afraid to lead a team of bright specialists who already do amazing work. Plus, you’ll be working in a building affectionately known as the “Mad House” (it’s on Madison Avenue).
The Marketing Manager develops and implements strategic marketing plans, stays abreast of changes in the marketing environment to best serve the objectives of the organization, and adjusts plans accordingly. Researches and develops pricing policies and recommends appropriate sales channels. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others.
Knowledge of apartment property marketing management normally acquired by four years of college or comparable work experience.
High school diploma or equivalent. Prefer at least four years experience in property marking management (but not a deal breaker).
Tasks and Activities of the Marketing Manager
Develop deep knowledge of the Charlottesville marketplace and identify each community positioning within the market.
To develop an annual marketing plan (Plan yearly with monthly, weekly follow-up, and adjustments.)
To develop and assist with the preparation of the annual property budget.
To prepare and to coordinate annual renewal and new rates along with historical data on a standardized form (annually), to complete rent rate comparable spreadsheets, to visit comparable properties and put pertinent information on spreadsheets (semi-annually). To lead this preparation for the marketing team.
To develop and monitor all ads. To complete all traffic sheets (weekly), show/lease spreadsheets (bi-weekly) and application spreadsheets (monthly) on a timely basis.
Develop the new resident rental criteria, policy and procedures handbook, and other leasing polices.
Meet daily with the Maintenance Department to review turnover and apartment availability dates.
Adhere to all companywide leasing and marketing polices.
Review all resident applications, process applications, and process leases. Provide Property Manager will all processed applications for approval / disapproval based on current resident rental criteria. Once applicant is approved, provide Property Manager with all leases for review and signature.
To hire, train, schedule and supervise all marketing associates. To act as a resource for other MSC Marketing Managers.
To show and rent apartments when necessary. To schedule shows, and to aid in closing leases. To supervise the writing of all forms, checking applications, and approve per stated guidelines, and give to Property Manager for final approval. (Daily, as appropriate).
Assist in the collection of rent, resident service requests, and other resident related issues. Work in conjunction with Property Manager to manage resident relations (daily).
To communicate any pertinent information about the property and/or lease violations to the Property Manager. (Daily, as property is being shown).
To answer resident phone calls and correspond with residents. The Property Manager or Regional Property Manager proofs correspondence that is generated by the Marketing Department. (Daily, as necessary).
Inspect each unit and assist Property Manager in planning improvements and remodeling with an eye geared to increasing rents. (Annually).
Communicate any pertinent information to the Property Manager concerning condition of the property, resident calls and requests, and all other matters. (Daily)
To work with the Property Manager in planning of turnover.
Maintain accurate statistical information on renewals, new leases. Run, review, and distribute weekly marketing reports. Analyze all marketing data and spreadsheets (weekly). Compare data to previous years.
To be familiar with and follow Company Policies, Fair Housing Laws and Practices and the Virginia Residential Landlord and Tenant Act.
To move-in, greet new residents and discuss the move-in packet with each resident in detail.
To develop a pro-active approach to marketing; brochures (annually), flyers (as needed). Plan resident parties, activities, and promotional events and create the monthly newsletter.
To develop a yearly marketing calendar and see that new ideas are not only suggested but implemented.
Attend and plan special events that may include nights and weekend activities.
Perform on-site accounting responsibilities including, but not limited to, posting rent payments and billing and credit slips.
Assist in handling resident complaints, concerns and questions.
Ensures properties online resident and leasing platforms are always up-to-date, including the events calendars. Requests updates or changes be made, if unable to make them.
Position Type and Expected Hours of Work
This is a full-time position; typical work hours and days are Monday through Friday, 8:00am to 5:00pm. Rotating weekend work and occasional evening work is required.
Salary depends on skills and experience. Locally owned and managed, The Caton Companies offer 401(k), excellent medical/dental coverage, as well as other benefits. We are a company that cares for our employees, and we want you to grow with us.
The Caton Companies is an Equal Opportunity Employer
About the Company
Company: The Caton Companies –
Company Location: Charlottesville, VA