Overview

Marketing Manager Jobs in Eau Claire, WI at Pablo Group

Title: Marketing Manager

Company: Pablo Group

Location: Eau Claire, WI

At Pablo Group, our core mission is to build vitality in downtown Eau Claire. Our vision is a thriving downtown with opportunities for all to live, work, and play. Pablo Group owns and operates business office real estate, apartment complexes, residential homes, hotels, and restaurants.
Our Organizational Values:

Inclusion: We work to nurture human connections, a sense of belonging, and opportunities for all.
Sustainability: We strive to lessen negative impacts on the planet and work with others to do the same.
Experiences: We value experiences over things, and every interaction is a chance to live those values.

We are seeking a Marketing Manager to help us achieve our mission and vision by ensuring that Pablo Group residential properties operate smoothly, maintain their appearance and structural integrity, and level or increase in value.
In this role, you will make an impact by:

Build marketing campaigns and strategies to support specific business objectives across different channels and segments in support of our overall strategic marketing plan.
Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
Partner with creative teams, other internal stakeholders, and external agencies and vendors.
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.
Build and implement marketing budgets across all businesses and channels.
Build brand and marketing strategies for new businesses.
Oversee creation and utilization of all internal websites and creative content.
Supervise and direct the activities of the marketing support team and manage the future growth and structure of the team.
Exemplify the core values of Pablo Group and demonstrate commitment to equity and equality in all business decisions.

We are looking for an individual with:

Experience building complex marketing campaigns and reporting on the results
Exposure to all forms of traditional and digital marketing
Bachelor’s Degree in Marketing
Familiarity with the following software/tools:

Social Media Account Management
Social Media Scheduler Platforms
Google Ads
Ecommerce Platforms

Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Strong supervisory and leadership skills.
Proficient with Microsoft Office Suite, Adobe Creative Cloud or related software.
Excellent organizational skills and attention to detail.
Competence as a creative writer with an eye for effective email content and landing pages
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.
At least three years of experience in a related field.
Experience in hospitality, food & beverage, tourism industry

Pablo Group is pleased to offer a comprehensive benefits package to all eligible employees. This includes medical, dental and vision insurance (with flexible spending and health savings account options), 401k with company match, life insurance, disability insurance, generous paid time off program, paid parental leave, as well as employee discounts.

Candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
Equal Opportunity Employer
Pablo Group celebrates diversity and is committed to creating an inclusive environment for all employees, without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
As part of this commitment, Pablo Group will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact [email protected] or call 715-492-2652.

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About Pablo Group