Manager – Marketing

At Midland States Bank, we believe that when we can bring our whole selves to work each day, we become happier, more comfortable, more confident and more excited to do great things for our customers, each other and our company. We’re proud to be an Equal Opportunity and Affirmative Action employer. At Midland, we recruit, employ, train, compensate and promote without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you are looking for a place to grow, we encourage you to apply at Midland States Bank, because you belong here.

Position Summary

This position is directly responsible for leading the Company’s product development programs, bringing the next generation of products to market and modification of existing products. Additionally, this position is responsible for development, management and execution of a strategic promotional plan in support of corporate objectives.

Primary Accountabilities

Marketing – Product Responsibilities:
This position reports to the Director of Marketing and serves as a member of the Marketing Department’s management team

Develop a clear roadmap to enable the achievement of the strategy, goals and objectives of the organization

Perform scoping, requirement gathering and analysis of information and management of the product process roadmap

Partner with cross-functional teams to define the roadmap and requirements for product and promotional elements and functionality to be supported by systems and processes

Develop and manage promotional strategies from inception through implementation

Lead the effort to align cross functional input in designing promotional offerings and tactics

Leverages competitive intelligence and various insights to deliver promotional concepts and offers for competitive advantage

Instrumental in planning and developing the launch and implementation of initiatives by working closely with key stakeholders to ensure successful implementation of acquisition/retention programs

Successfully execute go to market plans including launch and maintenance

Marketing – Brand Responsibilities:
Provides strategic and creative vision for the company and branding efforts to effectively position the company and its brand by improving public awareness and community image across all mediums

Direct the development and refinement of uniform graphic standards and visual brand strategies

Develop and enforce brand and messaging standards to ensure quality control and ongoing consistency

Provide design and direction for collateral, web, product packaging and other visual communications media for the company

Developing and maintaining the company’s website and staying current on the latest web techniques

Oversee the production of all forms of advertising, including traditional media ads, online ads, internal and external campaigns, and other

General Responsibilities:
Support the Marketing Director and other team members within the marketing department with regular status updates and communications

Maintain a climate that motivates marketing personnel

Meets weekly with supervisor (Check-ins) and marketing team (Huddles)

Maintain compliance with all applicable regulations including, but not limited to, the Bank Secrecy Act (BSA)

Lead projects as assigned and all other duties assigned

Position Qualifications

Education/Experience:
Bachelors Degree in Marketing, Advertising or related business fields; or equivalent experience

Minimum of 5 years experience in marketing or promotion function on the agency or corporate side

Ability to lead across organizational boundaries, including strong relationship management skills

Must have strong project management and promotional strategy development skills

Ability to analyze issues and develop and deploy solutions within a dynamic environment

Proficient in current technologies, as well as standard applications including Adobe Creative Suite

Advanced experience with Microsoft Office applications (Excel, Word, PowerPoint, etc.)

Must have strong presentation and writing skills, and the ability to organize, plan and prioritize projects

Ability to manage multiple projects at a time

Competencies/Other Skills:
Business insight

Cultivates innovation

Drives results

Makes sound decisions

Being a brand champion

Collaborates

Communicates effectively

Customer focus

Being Authentic

Emotional Intelligence

Self development

Being flexible and adaptable

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Midland States Bank Human Resources at [email protected]

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT

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