Head of Product Marketing Job in London at Simply Business –

Job Description

A brief update on Covid-19 (coronavirus)

Simply Business is well prepared to deal with unprecedented events. We’re an agile business by nature – and our hiring and interview process is no exception. Due to the Covid-19 pandemic, some parts of our hiring process may take a little longer than usual. Please bear with us, and rest assured that we’re happy to hear from you and receive your application.

If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone.

Technology. Award-winning customer service. Bleeding-edge data ability. Simply Business is a new type of insurance company, using all of the above to create the best possible insurance experience for small businesses and self-employed people. We love working here, and have even taken the number one spot in the Sunday Times Best Company To Work For 2015 and 16 lists; we’ve stopped entering now to focus on a few bigger projects, but you get the idea.

It’s a great place to work.

There are currently over 500,000 active Simply Business insurance policies in the UK alone. And we have offices in London, Northampton and Boston, USA. Talking of offices, ours are bright, airy and geared up for really smart working. We’re flexible, with plenty of remote workers coming in and out, and we believe work and life should be hand in hand, rather than a juggling act. So no need to worry about school pick-ups, or a horrible commute.

Our people are our most important asset, so we focus on building a working life that helps us thrive, not stick. We’re proud of our inclusive and supportive culture, and we’re passionate about creating an environment where everyone’s cultural backgrounds, skills, and perspectives are valued. Join us and you’ll be part of our journey to creating something even better, for our customers and ourselves.

Brexit Statement:
Following the UK’s exit from the European Union, there are changes to Legal Right to Work legislation that applicants from the EU will need to be aware of.

Before 30th June 2021, EU/EEA/Swiss citizens have a legal right to work in the UK and can provide a passport as evidence of this. No visa will be required.

From 30th June 2021, EU citizens will be required to provide evidence of settled or pre-settled status in the UK as evidence of right to work. Without this, EU citizens will require a visa to work in the UK.

We need a Head of Product Marketing to join us in Northampton or London.

Joining the Marketing Team this role will be a key link to our growing range of product & data teams which develop digital solutions to serve and understand our customers. They will drive our strategy to deliver a customer-centric mar-comms approach to deliver value throughout the customer lifecycle.

With a market-leading marketing team in place, we require market-leading tools and customer experiences to remain at the forefront of customer acquisition, engagement and retention in this increasingly competitive market.

The role will work with the marketing channel managers to identify development & analytical needs and priorities, build business cases for their progression and liaise with product and data teams for the discovery, testing, deployment and iteration of such solutions.

As a Head of Product Marketing you will:
co-ordinate and collaborate with Product and Data teams to deliver first-class marketing capabilities & campaigns; identifying the marketing mix required and communicating requirements into the channel execution teams

analyse performance, identify trends and opportunities, formulate campaign proposals and dependencies, propose execution methodologies

drive our strategy to deliver customer-centric comms opportunities, understand customer behaviours and make audiences available for new product/services initiatives via product teams and marketing channel specialists

manage the martech capability development requirements and prioritisation for the Simply Business marketing team

work with a newly formed marketing product team to develop new marketing capabilities

manage the eCRM team and strategically develop comms opportunities throughout the whole customer lifecycle, driving incremental revenue and cost efficiencies in execution

ensure suitable fulfilment of all incentive promotions from tracking to delivery

build commercially viable business cases for new initiatives and analyse and communicate performance

Responsibilities include:
be the first point of call for product teams to identify and receive marketing input and support

understand the objectives and strategies of all marketing channels and communicate them to all product teams

agree marketing development priorities with Marketing Product Manager and ensure projects have suitable marketing channel expertise available

ensure proposed solutions deliver achievable ROI and are prioritised accordingly

ensure data and execution capabilities are aligned to strategic requirements with data team

line management of the eCRM team and Product marketing manager and their associated team/personal development

What we are looking for:
strong understanding and experience of digital channel marketing processes and strategies: PPC, SEO, CRM, CRO, Content marketing / CMS, Social (agency or client-side cross-channel experience preferred)

strong understanding of the requirements of marketing platforms and the data and usability considerations when exploring new solutions (CDP, CMS, Analytics, ESP etc)

experience of leading and developing teams, identifying strategic opportunities and approaches, influencing stakeholders and generating buy-in and collaboration

understanding of customer centric lifecycle segmentation approach to audiences, applying consistent CRM strategies to them and the supporting technology required

a commercial and analytical approach – understanding of marketing KPIs and applying them to performance forecasting and analysis

understanding of the Agile development process and principles

experience of optimisation testing frameworks and continual improvement via Build, Measure, Learn approaches

understanding of the MarTech platform landscape and their various applications

strong organisational and communications skills and management of multiple stakeholders

What are the benefits?

There’s all the serious (but important) stuff we call ‘core benefits’. On top of that, you can pick and choose from the more exciting options we offer – whether it’s a full gym membership, lifestyle pot, comprehensive private health cover, extra holiday or a National Trust pass.

The ‘core’ stuff

These are available to all staff from your first day. Here’s the summary:

  • a salary that reflects your experience, our pay policy and the market we’re in from your first day
  • an automatic enrolment pension (employer-matched at 5%)
  • generous holiday entitlement
  • life assurance – 4 x your basic salary
  • a health cash plan to reimburse your everyday medical expenses
  • an extra day off if you get married or move house
  • unlimited access to 24/7 virtual GP
  • bupa nurse healthline
  • employee assistance programme (EAP)
  • eye care vouchers
  • local discounts

The fun stuff

We also have a great deal more to pick and mix from, with things like:

  • a full gym membership
  • lifestyle pot (a pot of cash to be used against anything you want need: well being, personal development, hobbies or childcare costs)
  • private medical insurance
  • extra days annual leave (up to 5 days)
  • shopping vouchers
  • dental insurance
  • travel insurance
  • merlin pass
  • taste card

But there’s so much more to Simply Business than insurance and memberships. We also commit to flexible working options, smart working (our offices are kitted out for you to work when and how you choose), cycle to work, eye test vouchers, and season ticket loan schemes, and we have a handy online form to put in any training or conference requests.

Best of all, though, are the groups, clubs, and adventures that come with the Simply Business territory. Forget a simple Give As You Earn scheme (although we’ve got that too) – we trek the Sahara for charity, take you on weekends away, throw epic summer parties, and meet up for book groups, public speaking coaching, yoga, manicures, beer brewing, and lots, lots more.

Our values

Everything we do comes down to these five values – empowerment, authenticity, simplicity, learning and pioneering. In practice, these will mean something unique to every person at Simply Business, but if you’re considering working here, give them some thought. They’re at the heart of our story.


We’re trusted to get the right stuff done in the way that suits us best


We respect the uniques skills and perspective that everyone has


If we can make it simpler, we do, and if we can’t then we explain it so everyone can understand


We’re always learning, developing and improving, and helping others do the same


We lead with purpose and make things happen

About the Company

Company: Simply Business –

Company Location:  London

Estimated Salary:

About Simply Business -