Global Field Marketing Manager Job in Oakland, CA at LaunchDarkly
LaunchDarkly is a rapidly growing software company with a strong mission and vision carried out by a talented and diverse team of employees. Our goal is to help teams build better software, faster. You’ll join a small team from companies like Atlassian, Intercom, and GitHub, and you’ll have an immediate impact with our product and customers.
Deliver integrated digital campaigns, ABM programs, and localized events that educate, engage and inspire the target audience to increase awareness and drive demand.
Ensure consistent and efficient delivery of an exceptional experience in all phases of campaigns, events, etc, from conception to execution.
Work with fellow marketing managers and key stakeholders to ensure campaign consistency across platforms and channels.
Facilitate timely lead processing within SFDC, measure campaign impact, and deliver insights from data cleansing, creating reports and campaigns, closed/won opportunity data capture, and campaign metric tracking.
Provide strategic and critical thinking in the event selection and activation plans for the sales lead territories
Partner with corporate marketing team to target and build relationships with local influencers, media outlets and strategic partners to drive localized engagement
Build close partnership with sales stakeholders and have a deep understanding of how marketing work together with sales to drive business growth.
Provide feedback and context to the demand gen team on critical requirements within the regions.
Drive close alignment and collaboration with the global demand team to ensure that the campaign framework and planning can be leveraged and activated to assist regional needs.
Track the performance of marketing programs and events by establishing and continuously optimizing metrics to measure ROI.
Forecast, track and report on the budget and spend across regions.
Planning and executing multiple complex marketing programs and managing agencies, vendors and large projects.
3+ years of experience of regional event marketing or event-based field marketing
Familiarity with Salesforce and Marketo (or similar marketing automation tools)
Excellent problem-solving, strategic and analytical capabilities
Effective interpersonal skills in both business and technical situations
Willingness to travel ~30%
SaaS B2B experience
LaunchDarkly is a Feature Management Platform that serves over 10 billion feature flags daily to help software teams build better software, faster. Feature flagging is an industry standard methodology of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned off independent of code deployment (aka ”dark launching”). LaunchDarkly has SDKs for all major web and mobile platforms. We are building a diverse team so that we can offer robust products and services. Our team culture is dynamic, friendly, and supportive.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About the Company
Company Location: Oakland, CA