Overview

Email Marketing Specialist Job in St. Louis, MO at Weissman – Dancewear Solutions – 3.9

Job Description

Email Marketing Specialist

As the Email Marketing Specialist, your main responsibilities will be planning, building, testing, and executing email campaigns and automations. You will track and analyze campaign performance and evaluate their efficacy with a focus on driving traffic, engagement, revenue, and retention across all customer segments.

To succeed in this position, you are a performance-driven individual who thrives and has fun in a fast-paced environment. You exhibit characteristics of approachability and openness in resolving issues and are self-motivated, highly organized, detail-oriented, and able to multitask while meeting deadlines. Teams you will partner with include but are not limited to E-commerce, Creative, Merchandising, IT and 3rd party vendors.

This position will also be responsible for driving SMS/Text Marketing.

This position covers the following:

Email Marketing

  • Execute email program to profitablydrive traffic and build top-of-mind awareness through relevant and engaging emails
  • Successfully launch customer segmentation strategies
  • Manage existing and initiate creation of new triggered and automated emails
  • Identify, test, and implement new opportunities to optimize email performance
  • Maintain knowledge of best practices, tools, and industry trends
  • Build and maintain strong relationships with cross-functional partners and email vendors

Reporting and Budgeting

  • Analyze, monitor, and report regularly on the performance of email initiatives
  • Monitor key email health metrics and ensure CAN-SPAM compliance
  • Assist with the creation and monitoring of the email marketing budget

Campaign Management

  • Work with channel owners and creative team members to strategize, plan and coordinate marketing campaigns
  • Own the creation, scheduling, approval and launch of all emails
  • Own the accuracy, updating and communication of the Email Marketing Calendar

Qualifications

  • Bachelor’s degree in a relevant field (Marketing, Business)
  • 1-3 years relevant experience
  • Understanding of email best practices, customer segmentation, dynamic content and customized messaging
  • Strong analytical skills with ability to derive insights to inform program decisions. Experience analyzing performance metrics (e.g. Open Rate, CTOR, Conversion Rate)
  • Experience with at least one major Email Service Provider (ESP)
  • Basic HTML knowledge preferred

All candidates to be considered must be able to successfully complete a pre-employment background check and pre-employment drug screen.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Relocation assistance
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

Experience:

  • Email marketing: 1 year (Preferred)

Work Location:

Work Remotely:

  • Temporarily due to COVID-19

About the Company

Company: Weissman – Dancewear Solutions – 3.9

Company Location:  St. Louis, MO

Estimated Salary:

About Weissman - Dancewear Solutions - 3.9