Email Marketing & Lead Gen Specialist Jobs in Seattle, WA at True North Gear, LLC
Title: Email Marketing & Lead Gen Specialist
Company: True North Gear, LLC
Location: Seattle, WA
Core responsibilities: With an affinity for technology, this role is adept at deploying, testing, and measuring email marketing campaigns and lead nurture programs. Work under the direction of marketing leadership to increase brand and product awareness to B2B and B2C customers. Drive high-value contacts by creating personalized, customer-facing email campaigns and build email nurture programs to support lead generation.
Create and maintain personalized, customer-facing email marketing campaigns (in partnership with the graphic designer/copywriter) and create demand and lead generation programs in support of sales and marketing initiatives for B2B and B2C customers.
Plan and execute A/B testing to enhance open rates, conversion, campaign ROI, and sales growth, and provide recommendations and insights to marketing leaders.
Use marketing best practices and current trends to ensure maximum deliverability.
Support marketing automation initiatives in our Marketing Automation Platform and CRM, such as email workflows, lead nurturing, segmentation, data management and cleansing.
Support implementation and growth of direct-to-business loyalty program using relevant email marketing tactics.
Configure and maintain forms and form handlers to capture lead data and funnel leads appropriately, as well as own automations for e-commerce functions that support the purchasing funnel.
Maintain email database health, develop segmentation and targeting strategies.
Partner with the creative lead to optimize the design concepts, content, and layout of email communications ensuring brand consistency in image and voice.
Take on SMS notification program and grow it into a useful lead nurturing tool.
Assist in transition to new Marketing Automation Platform (currently targeting HubSpot, Pardot or Marketo).
Become familiar with brand website back-end processes and product content and imagery tasks, and general site update and navigation (this is not a primary job responsibility; however, all employees are cross trained).
6+ years’ experience working with email marketing and lead gen tactics
AA or bachelor’s degree preferred
Preference to candidates that have experience with HubSpot and Marketo
Preference to candidates who have experience with a variety of platforms and CRMs; Mail Chimp, Drip, Yotpo, Pipe Drive, Big Commerce, as examples
Experience building workflows and nurturing leads through the funnel
Exposure to working within a team around multi-channel nurturing strategies
Light HTML experience preferred
Strong multitasking skills, able to work independently or as part of a team under deadlines
Has a sense of ownership and responsibility for follow-through
Comfortably working in office and remotely, communicating by video conference technology
This is largely an office role; however, the position requires the ability to occasionally lift products, materials or office supplies up to 30 pounds.
Position Type/Work Schedule
This is a full-time hybrid position: Monday – Friday, 8AM-5PM. At this time, the position is in office each Tuesday, with the rest of the days being remote.
Travel is not a significant portion of this job role, although some out-of-area and overnight travel may be required to meet with customers.
Salary + Quarterly Bonus: DOE
Medical, Dental, Vision, STD & LTD Insurance
401k Plan with company matching
3 Weeks Paid Time Off + Paid holidays
Job Type: Full-time
Pay: $65,000.00 – $75,000.00 per year
Flexible spending account
Paid time off
Monday to Friday
COVID-19 considerations:Common surfaces are sanitized regularly, workers are vaccinated, and mask wearing is supported for those who want an additional layer of protection.
Are you proficient in HubSpot or Marketo?
Have you used any of the following: Pipe Drive CRM, Mail Chimp, Drip.
Do you have experience building workflows and nurturing leads through the funnel?
email marketing and lead generation tactics: 6 years (Preferred)
Work Location: One location