Overview

Digital Marketing Manager Job in Durban, KwaZulu-Natal at Talksure –

Job Description

MAIN PURPOSE OF THE ROLE

ACQUISITION – Deliver an ongoing stream of new customers into the business with a gradually increasing sales conversion rate and a decreasing Cost Per Gross Sale in collaboration with agencies and other vendor partners

RETENTION – Increase the Customer Lifetime Value through an increased lead quality, improved sales transparency, and by providing an ongoing stream of positive affirmation to the customer via Email, SMS, the social media, and the Website.

DIGITAL OVERSIGHT – Ensure that all externally facing digital platforms across the group are optimised and have a clearly defined long-term roadmap.

MARKETING INNOVATION – Continually seek to improve existing digital communication channels and consider new acquisition and retention channels to provide improved profitability to the business.

MARKETING MATERIAL & TEAM MANAGEMENT – Produce marketing material, manage the marketing team, facilitate marketing plans, and implement marketing strategy to ensure organizational objectives are achieved.

DUTIES AND RESPONSIBILITIES

Lead Acquisition, Budget Management and Accountability

In collaboration with senior stakeholders, prepare and manage the end-to-end Acquisition, Retention & Marketing plan for the Group.

Brief, monitor and collaborate with key suppliers to ensure that opportunities are capitalised cost effectively.

Review and authorize payments in line with approved budget

Implementing Digital Strategy

Implement the Acquisition, Retention & Marketing strategy

Driving Digital Innovation

Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models.

Own and centrally monitor the digital innovation project portfolio, while deployment of the individual projects may rest with other executives and teams.

Develop Marketing campaigns to grow and maintain viewership ratings.

Drive, plan and execute marketing initiatives for new projects.

Identify marketing trends and technologies to keep the company in the forefront of developments and ahead of competition.

Marketing Production & Creativity

Custodian and owner of brand collateral.

Supports and oversees the marketing team and manages workflow

Provide input into Social Media content production

Report on website analytics

Drives best practice research within the marketing department and suggests appropriate technology / tools to facilitate.

Support internal and external stakeholders to ensure achievement of functional and organisational objectives.

Strategy, Processes and Procedures

Define the processes and procedures to enhance work and effective functioning of the marketing team.

Develop and continuously improve organisational standards, and procedures within span of control and monitor implementation to ensure full compliance.

Define the operational plan to support the achievement of targets.

Monitor the implementation of remedial actions where necessary.

Team Management

Manage the activities of the team to ensure effective delivery of business outcomes.

Interview and recruit new members of the team

Develop a high performing team by embedding formal performance management process and informal coaching.

Encourage frequent knowledge sharing between team members.

Plan resourcing requirements effectively to meet current and future business requirements.

Manage team discipline and team performance

Resolve grievances raised by team members

Motivate team members and ensure that their efforts are recognized.

Facilitate talent development & succession planning for the team.

QUALIFICATIONS AND EXPERIENCE REQUIRED

Bachelor’s degree in marketing or relevant field.

A minimum of 3 to 5 years’ experience in a digital marketing management position or similar role.

Experience in Financial Services preferable

Experience with digital lead generation

In-depth knowledge of various social media platforms, best practices, and website analytics.

Up to date on the latest trends and technologies in digital marketing.

Sound commercial acumen

Experience with Adobe Creative Cloud – Photoshop, Illustrator, AdWords, SMS Marketing, Integration Online Tools, Digital Reporting.

Working knowledge of Microsoft Office Suite

Thorough knowledge of marketing principles, brand, product, and service management

BEHAVIOUR AND COMPETENCIES REQUIRED

Superb creative and analytical skills

Outstanding communication and interpersonal skills

Passionate customer advocacy

Deep understanding of changing market dynamics

Leadership and Influencing: of a team and superiors

Problem-solving

Relationship Building

Conflict Resolution

Decisive

Salary: Market related

NB: Thank you for choosing Talksure as your employer of choice. Please note that if you do not hear from us within 14 working days after the closing date of the advert, please regard your application as unsuccessful. We wish you well in your future endeavors.

About the Company

Company: Talksure –

Company Location:  Durban, KwaZulu-Natal

Estimated Salary:

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About Talksure -