Creative Director

FRANWORKS GROUP OF COMPANIES
We create and own concepts and brands to fill market niches in the food service and hospitality sectors. We are the backstage and on-stage contributors to your favorite restaurant brands including Original Joe’s, Elephant & Castle and State & Main, Anejo Restaurant & Blanco Cantina. The Franworks team grows these brands through both corporate-owned and franchise models. Through hard work, constant collaboration, and a deep passion for what we do, we have become leaders in our industry.

At Franworks, we live and breathe our concepts. We understand that our success is due to more than just building a restaurant and hoping for the best. We depend on the energy of every team member, in every department and in every location to help us collectively be ‘the best’. Taking care of people is at the heart of everything we do, and we never stop looking for unique individuals who can infuse our workplace with original ideas, creative solutions, and an extraordinary guest experience.

By joining Franworks Group of Companies, you will become a part of a dynamic team that values collaboration, continuous learning, and work-life balance. We value and reward our employees’ hard work. As part of our team, you will be supported in your career growth.

JOB TITLE:
Creative Director

REPORTING LINE:
This position will report to the VP, Marketing

WHAT YOU’LL DO:
This is a brand-new role that is being created to support the Creative Team to ensure a high level of creative and strategic direction. The Franworks Group of Companies Creative Director will work directly with the VP, Marketing to develop all marketing and advertising initiatives to drive corporate and franchised sales. Responsible for growing the brand through improved guest retention, acquisition, and repeat sales by strengthening brand positioning and overall brand equity.

YOU WILL ALSO:

• Collaborate with the VP of Marketing and Brand Leads to develop thoughtful, effective, and innovative omni-channel creative content and campaigns that align with brand strategy and business objectives
• Lead the creative ideation and development of campaign concepts from briefing to final release, supporting a consistent 360 activation lens for every new campaign launch
• Generate headlines and copy that are grammatically correct and stylistically appropriate for a variety of media and targets; proof all creative work to ensure accuracy of information
• Maintain brand differentiation by staying true to the brand values and strategy, creating structured work that clearly articulates a campaignable idea
• Present full cycle marketing creative idea, from initial creative deck to production, ensuring concepts are effectively communicated
• Build upon the creative strategy and lead development of innovative creative content for five brands across a geographically diverse area; participate in departmental strategic planning process to ensure all creative deliverables are executed on time & within budget
• Effectively balance creative strategy and execution through a hands-on approach. Including concepting, art directing, and production in order to deliver compelling creative storytelling
• Ensure a high level of excellence in concept, design, photo and video art direction, supervision of retouching, supervision of production, and campaign execution to ensure consistency and cohesiveness
• Be hands on in talent resourcing, relationship management and communications with outside agencies and partners
• Direct, motivate, and mentor a growing creative team
• Create content with an understanding of the marketing funnel; ability to leverage existing data, metrics, and campaign learnings to inform the creative work and pivot when needed; work to continually optimize content and align with key stakeholders across all levels of the organization
• Stay on top of consumer and industry insights, trends and new innovations as well as market intelligence

WHO YOU ARE:

• You have 3-5 years of marketing experience as a Creative Director or have had a progressive career path in copywriting and design, and are ready for your next challenge
• You have a strong copywriter pedigree and your portfolio demonstrates originality and multi-disciplinary thinking
• You have University Degree, BBA, BCom or MBA (an asset)
• You are production savvy and know how to work within budgetary constraints and have experience working with graphic designers, digital teams, photographers, videographers and vendors
• You have a unique eye for design, are knowledgeable about the latest trends in visual arts, and can act as a source for an unlimited number of innovative ideas and concepts
• You have the ability to write clearly and succinctly in a variety of communication settings and styles, with an insight to action driven approach
• You are highly organized and able to manage multiple projects simultaneously at different stages
• You possess the ability to anticipate future consequences and trends accurately and you have a strong understanding of Gen Z and Millennial audiences
• You demonstrate strong leadership with coaching experience and the ability to provide challenging and stretching tasks to aid with team member development
• You are able to delegate and influence peers, vendors, and franchisees across different business functions (including IT and Operations).

Please be sure to include your portfolio with examples of the work you have done.

Job Type: Full-time

Salary: $90,000.00 – $98,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Creative Director: 2 years (Preferred)

Work Location: Remote