Copywriter Job at Vivobarefoot – London

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So we’re on a mission to change it.

We’re a bunch of outsiders, dreamers, entrepreneurs, rebels and activists who fight for full regeneration of our people and planet. We move furiously fast in an ever-changing ecosystem, and we also fail fast, learn, get back up and try again. To thrive in this slightly crazy atmosphere, we’re also a bunch of mates, doing cool things and supporting each other along the way.

Celebrating the outdoors isn’t just something we talk about – when the seasons change we’re out there to mark it. Exploring, sharing, workshopping, camping and enjoying local produce (and wine) is all part of it. Ideally you already love the natural world, or you are eager to get out there, learn and get involved. You’ll be supported and encouraged all the way.

We are a footwear company, a health and wellbeing company, and an evolving bunch of activists. And we’re searching for brilliant humans with exceptional skills and talent to help us make this dream into a reality.

Does the shoe fit? Read on…

We have big plans for the next few years, and we need a skilled creative copywriter to help bring them to life. Reporting into the Brand Creative Lead, you’ll be crafting and upholding the brand TOV globally, and across all channels.

As part of our growing Brand Team, you will help voice and shape the next steps in our barefoot journey. This is a creative role in which you will collaborate with and receive briefs from the Creative, Product, Marketing & Commercial Teams, as well as work all levels of the business, including directly with our founders. The role will primarily work with the in-house brand and marketing team, writing beautifully constructed copy for a variety of needs across the business.

Vivobarefoot operates a flat organizational structure, meaning that all roles make an active contribution to how we show up, and an entrepreneurial spirit is encouraged. The role presents an excellent opportunity for a hungry and creative individual who’s passionate about pursuing a better way, and inspiring a world with more feeling, and less padding.


Leading and shaping the development of our brand TOV and creative expression.

Generating original & on brand copy that grabs the attention of our target audience and the world at large.

Marketing campaign copy – conceptualization and delivery for flagship initiatives and marketing campaigns across footwear, health, and activism.

Web copy including product copy, homepage, landing pages for projects and brand information.

Editorial blog posts – covering topics from barefoot education, product and campaign write-ups to a detailed piece on biomechanics.

Social copy – written, commissioned, and/or copy checked.

Providing creative & copy support for our social media team.

Weekly email newsletters – writing to a brief, proposing new ideas, testing and learning.

Press releases across product innovation, collaborations, events, and new collections.

Seasonal POS, Packaging, Leaflets, Product booklets.

Supporting Ecommerce team as needed with translations service for web copy.

Incorporating SEO recommendations into content development.

Ad hoc copy requests– this might be a customer service email or working on a company-wide presentation.

Active participation in brainstorming, as well as eagerness to pitch own ideas and concepts.

Commissioning & managing freelancer copywriters where necessary.

Ensuring workflow is managed and prioritized, so deadlines and expectations are met.


Applicants should have a minimum of 4 years’ experience in a similar role, either in-house or agency.

Compelling portfolio of work that demonstrates remarkable story telling and high-quality copywriting across a variety of project types for multiple channels, for example, digital and print advertising, catalogues, social media, web, email and editorial.

Journalistic experience would be beneficial and showcase of writing short and long form copy.

Strong proficiency in the craft of writing – be skilled in writing clear, concise, and grammatically correct copy with a strong eye for detail.

Consistent conceptual thinking – be highly creative and imaginative, and curious about our & competitors’ products and services.

Passion for Natural health is essential.

Ability to take projects from the initial concept stages through to completion.

Work well in a team – have excellent communication and interpersonal skills.

Proven track record in management of multiple work streams and ability to priorities and work to deadlines.

Be able to see other people’s points of view and take on board feedback.

Understand the different language styles that appeal to various target markets UK/USA particularly.

Conduct research, seeking out information from various sources including online & research partners to support writing.

Challenger mindset.

A thirst and curiosity for learning and betterment.

Interest in familiarizing oneself with concept of barefoot and a demonstrate willingness to learn.


This is a full time position.

We are mostly working flexibly from home and meeting up in person as each team requires. You will be required to attend few team and company events each year – please feel free to reach out to us if you’d like further information on this!

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!

About the Company

Company: Vivobarefoot –

Company Location:  London

Estimated Salary:

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About Vivobarefoot -