Contract – European Digital Content & BTL Manager (Automobile) Job in Bracknell at Honda Motor Europe Ltd –
Location: Bracknell, GB
Company: Honda Motor Europe Ltd
At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.
Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home for a maximum of 50% of the working days in any one month, again providing there is no business requirement to attend the office.
This is a 12 month Contract
The Marketing department at Honda Motor Europe is responsible for the development and delivery of central marketing strategy, campaigns and digital content across 16 markets in Europe with the overall aim of creating brand consistency and presence in all markets, whilst delivering the most efficient operation through scale and common activities.
Honda has developed and rolled-out its Pan-European digital platform which supports all product divisions including Cars, Motorcycles and Power Products. Honda is looking to evolve its website strategy to ensure it is fit for the future business requirements, including continuing to deliver an experience which reflects Honda’s brand DNA and challenging spirit.
In addition, Honda is looking to further enhance its digital marketing capabilities across campaigns and ensure that all digital touch points reflect the Honda brand and are delivering a consistent brand experience.
You will manage the digital content creation to support Honda’s pan-European consumer facing website, as well as below-the-line assets creation, for new model launches and for model lifecycle management campaigns. Honda Motor Europe (HME) marketing team supports:
Consumer facing Honda websites on a pan-European platform
16 European markets with 14 languages
Product launch, campaigns, on-sale and lifecycle digital activity
The role will be responsible for the automobile division and will be an interesting blend of marketing, project management and specialist digital and offline responsibilities, suitable for a driven and knowledgeable individual.
There are four major responsibilities:
Management of digital content creation by our agencies
Project management of content implementation in each market
Management of BTL asset production and ownership of offline brochure creation
SEO (search engine optimization) management
General responsibilities include:
Managing the launch of campaigns across the pan-European digital platform and aligning to overall marketing strategy
Planning and generation of new content and assets
Managing specific digital platform enhancement projects
Managing the briefing, development & delivery of Honda’s product related content, including photography, brochures, website to support product launch and lifecycle activity across 16 markets.
Proofing new assets and new content to ensure it fits the central product brief and is suitable for the target audience
Optimisation of mobile and desktop user experience, content and assets to maximise KPIs
Analysis and reporting of digital channel measurements and testing programmes
Management of on-site SEO key words, liaison with SEO agency
Local market liaison, stakeholder management and ongoing operational support
Ensuring local conformance to digital standards and best practice
Providing how-to-guides for local marketing teams
Main contact person for internal Product Planning, Sales & market teams, as well as external for brochure and digital agencies.
Facilitating the localisation/ translation process for brochures and website content.
Attending car photo shoots, acting as the client representative, ensuring assets created are appropriate for the model and will represent the car well on websites
Qualifications, skills and experience required:
A digital content specialist with experience working with a content management system as an editor, or manager, creative development experience in digital channels
Project management skills, including experience of managing offline/ online marketing collateral, either from a client or agency background
Good communication skills, both verbal and written
Self starter, someone who is able to understand business requirements and take action accordingly in a timely manner, with little supervision
The ability to interrogate ideas/concepts and work with the nominated agency to develop materials for markets to deploy, challenging conventional ways of working where necessary to ensure best practice and time/ cost efficiencies.
Ability both to work independently and ensure alignment to objectives
Good working knowledge of the following :
Product launch campaigns
Web analytics (GA)
SEO best practices
Paid digital media
Online targeting, re-marketing and personalisation
Social media platforms
Specific car product knowledge / experience
Confident presentation and influencing skills
Confident in research, and able to select appropriate methods to fill gaps in consumer and competitor knowledge
Confident managing and briefing agencies, large and small
European marketing experience preferred, ability to understand and cater for cultural differences
Technically adept, and confident discussing topics such as HTML, databases, CMS systems
Honda is dedicated to the principle of creating equal opportunities within the workplace for all associates, agency workers, contractors, job applicants and visitors.
Central to this is Honda’s commitment to be a fair, discrimination free company that accepts the uniqueness and differences of people around the world and adheres to the principle that all people are created equal and we embrace inclusion with our various policies.
This commitment comes directly from the Honda Philosophy and belief that we all work together for a common purpose. Honda recruits, hires, trains and promotes into all levels the most qualified/experienced individuals without regard to race, colour, origin, religion, gender, sexual orientation, age, disability or any other protected characteristic.
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About the Company
Company: Honda Motor Europe Ltd –
Company Location: Bracknell