Brand Manager Jobs in San Diego, CA at Boochcraft

Title: Brand Manager

Company: Boochcraft

Location: San Diego, CA


The Brand Manager at Boochcraft is a key connection between marketing and product and responsible for ensuring brand consistency, continued product relevance and cross-channel alignment. As the Go-To-Market owner, this individual will collaborate across disciplines and departments such as brand, creative, experiential, legal/compliance, impact, analytics /data, operations, product, finance and sales to ensure alignment for new products, campaigns, and promotions.

This highly motivated individual will be responsible for assisting in the strategic development and implementation of multiple core marketing elements specifically Trade/POS materials, packaging, partnerships, and event activations, etc. They will manage multiple, simultaneous projects in multiple areas, while ensuring a smooth workflow within a cross-functional team including members of all internal departments as well as agency and vendor partners.

This person will act as a key liaison between product and marketing, having influence in product development, messaging, calendars and campaigns.

This person should have a constant pulse on the industry and consumer trends, while acting as a champion of the brand and a fierce advocate for the consumer experience.


Be a steward of the Boochcraft Brand.
Lead cross-functional product development meetings (stagegate), consisting of Marketing Communications, R&D, Supply Chain, Operations, & Analytics.
Develop strong relationships with sales organization; managing needed assets and partnering on event activations to ensure an on-brand experience.
Lead product marketing initiatives, including packaging, go-to-market plans, content/asset needs, POS Materials, merchandise, educational materials and internal communication for new product launches and special releases.
Support and contribute to the overall development of calendar strategy and marketing plan for the brand.
Deliver thorough product assessment of consumer, competitive, industry and company trends to help guide messaging, assets & product.
Monitor campaign and product release success by analyzing sales performance, summarizes findings and makes recommendations to the Marketing & Sales Leadership.
Develop and oversee brand events strategy including annual calendar development, planning & logistics, on-brand execution of activation (s), budget and tracking.
Lead, manage brand team to ensure on-brand execution of events & partnerships
Maintain strong relationships external creatives, always ensuring on-brand delivery of assets.
Maintains thorough knowledge of emerging consumer trends.
Partner with Marketing Director to support PR activations, with a focus on pitch development/calendar and press events.

This job description is not intended to be all-inclusive. The Brand Manager will also perform other reasonably related duties as assigned by Marketing Director.



Education: 4-year degree preferred (Bachelor’s or Master’s Degree in a relative discipline)
Experience: Manager – 6+ years relevant experience in brand management, events and/or marketing
License or Certification: N/A
Management: Able to effectively manage a team of event specialists located both in San Diego and remotely across the US.
Specialized Skills: Proficiency in Microsoft Office suite, ability to understand/analyze data effectively. Adobe creative suite skills a plus. Experience & understanding of CPG industry.
Key Functions: Project Management, Product Marketing & GTM Planning, Competitive analysis and industry trend reporting, POS & Packaging?and Strong, Event Strategy & management, and a diplomatic cross-functional communicator.
Physical Requirements: Ability to lift up to 25 pounds.

Boochcraft is an equal opportunity employer. We consider all qualified applicants for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, family or parental status or any other factors prohibited by law.

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About Boochcraft