Brand and Communications Manager Job at Shell – Bryanston, Gauteng
Where you fit in?
Mobility is a growing and rapidly changing business, the content of this role is likely to evolve as new growth opportunities arise. This will provide top talent with a set of new challenges to thrive on as they personally contribute to shaping the future of E-mobility.
What’s the role?
The Brand and Communications Manager is a key role that is a senior member of the Mobility Marketing Management Team. The role is the custodian of the Mobility Brand positioning ensuring its protection and communication strategy.
The incumbent will work very closely with the global brand and local Corporate Relations team in growing the brand in South Africa including driving innovation and new solutions for the South African consumer in the portfolio of Fuels, e-Mobility, Non-Fuels Retail and Loyalty. The Brand and Communications Manager is responsible for the annual brand and communications strategy working with all relevant stakeholders in the execution thereof. This role supports the delivery of Shell’s financial delivery in the market it oversees all promotions and brand-related activities in the market.
This role is responsible for developing and communicating the brand message to the customer within the guidelines set globally and by the local leadership team.
This role manages technical partnerships in collaboration with the fuels team & in line with the sponsorship strategy directive. In addition, will manage relationships across media & creative agencies & other relevant tactical partnerships. Collaborates with the Corporate Relations Team to ensure delivery of an inclusive PR strategy that is commercially sensible & reflective of mobility’s energy transition ambition.
Further, the brand and comms manager will collaborate with Convenience Retail , Payments & Loyality and CRM including operational excellence teams to deliver intergraded campaigns where required. The brand and Comms manager will be expected to supervise and leverage the CR CVP implementer and Communication Advisor roles to deliver campaigns across fuels & Convenience Retail in the execution of media & communication plans.
Finally, the brand and comms Manager will manage the Fuels SP&A planning and management in consultation with Fuels & E-Mobility Manager & Mobility Marketing Manager.
What we need from you?
Degree holder with marketing and commercial experience, knowledgeable on operations.
Proven track record of leadership skills in driving various marketing and business projects and an ability to forge positive working relationships with external and internal partners and stakeholder.
Degree in marketing or economics preferred; good overall understanding of the Retail business
+ 5 years’ experience in Marketing with understanding of the appropriate marketing tools and principles
Experience in developing and running ATL & BTL & Digital campaigns in Retail channel (or relevant)
Strong business analytical and problem-solving skills, commercial mindset
Strong customer orientation Generating insights skills with experience of translating it in actionable plan
Able to work independently highly self-motivated and able to effectively manage various competing priorities.
Strong project management skills required Fluent English,
Ability to manage complex projects and handle numerous relationships
Strong interpersonal and excellent organizational skills
Proven entrepreneurial mindset
Networking, influencing, negotiating skills, outstanding stakeholder management skills
Able to work under pressure and against tight deadlines
Skills: Commercial & Economic Acumen, Managing Customer Experience, Project Delivery, Generating Insights, Brand Management , Customer Offer Development, Integrated Marketing Comms, Marketing Activation, Digital Marketing Management and Strategic Marketing .
Knowledge: Value Chain Understanding, Contract Management, Channel Marketing Management
Shell does not request monetary payments (e.g. insurance policy, visa/work permit, HUET or HSSE training, special job offer, etc.) for employment. Individuals who are interested in opportunities within the Shell Group will find open positions listed on the company websites www.shell.com/careers when available.
Shell does not make use of employment forms; neither does the Company process CVs that have not been submitted through the proper websites: www.shell.com/careers. All successful applicants who receive an offer of employment from Shell would have been required to go through a formal and transparent recruitment process.
To learn more about Shell’s recruitment process please visit our website www.shell.com/careers.
Shell is an Equal Opportunity Employer.
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About the Company
Company: Shell –
Company Location: Bryanston, Gauteng