Overview

Analytical Lead, Branded Apparel and Durables Jobs in San Francisco, CA at Google

Title: Analytical Lead, Branded Apparel and Durables

Company: Google

Location: San Francisco, CA

Minimum qualifications:

Bachelor’s degree or equivalent practical experience.

5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications:

Experience extracting and manipulating data with SQL or with other programming, query, or scripting languages.

Experience in a client-facing role, with experience influencing across levels and advising on performance improvements.

Practitioner-level experience with geo-segmented experimentation, marketing mix modeling, A/B testing, incrementality and advanced Google Analytics integrations and Google advertising products (Google Ads, Google Analytics, Google Marketing Platform, etc.).

Experience with marketing analytics, return on investment/financial modeling, and statistical analysis.

Ability to analyze datasets and prioritize them into actionable insights.

About The Job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google’s key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As an Analytical Lead on our Branded Apparel and Durables team, you will partner with Account Executives and Account Managers to build and present integrated business and media opportunities based on industry trends and insights from our data. You will work with Fashion, Sports, Toys, and Home brands to inform and influence their marketing and business strategy as they face opportunities and challenges related to evolving business models, consumer behavior changes, and increasing competitive pressure.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.

Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally.

Collaborate across teams to innovate, activating full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.

Design and execute digital marketing experiments, which aim to prove the incremental value of Google measurement solutions or investment strategies.

Advise on marketing analytics, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement.

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