Ad Operations Specialist Job in Philadelphia, PA at Crossmedia – 4.3

Job Description

Company Description

We made it back to Ad Age Best Places to Work for the 3rd straight year 2020, 2021, 2022!

Welcome to Crossmedia, a growing communications planning and media services agency with offices in New York, Philadelphia, Los Angeles, Dusseldorf, Hamburg, Berlin and London. We run a 100% transparent media practice ensuring objectivity and neutrality across all our buys. Our client roster includes US Bank, White Castle, Tommy Hilfiger, NASCAR, Fubo, The Hartford, Capital Group, Invesco, Torrid, PWC and more.

We are hiring an Ad Operations Specialist to join our Integrated Ops team.

Job Description

We are hiring an Ad Operations Specialist to join our Integrated Ops team.·

I’m the Master of the ad server.

I am fearless explorer of digital ad technology.

I’m a details geek and damn proud of it.

I’m a teacher, mentor, and student.

I like a challenge.

I’m a “fixer”.

I understand how it all works together.

I bring it. Every day.

Is this you? Then let’s talk.

Do you have 1-3 years of experience with digital ad operations or digital ad trafficking? Do you fully understand CM360 (fka GCM/DCM/DFA) and can talk somebody thru the entire trafficking process without looking at the platform? Do you look at every campaign in the terms of Import-Export functionality? Could you name at least three different ways to assign creatives to a placement off the top of your head?

You know your technical stuff and can troubleshoot everything from the ad server hiccups to creative failures to VLOOKUP-ups & concatenates. You know that these floodlights aren’t found at the hardware store. Your attention to detail is remarkable. Team work literally does make the dream work; you’re a firm believer in that. You are resourceful, love the satisfaction of solving ad tech puzzles and you get sh*t done.

The nitty gritty:
The AdOps Specialist is responsible for digital activation requests, and collaborative maintenance of the team’s daily ticketing queue. They work on specific projects in conjunction with the team leadership. They attend client status meetings and interface with partners and publishers. The AdOps Specialist assists in the training the new members of the AdOps team and are the go-to person for day-to-day ad trafficking.

Specific Responsibilities

Digital ad trafficking across all agency clients: Traffic, test, and maintain online, consumer device, and mobile advertising campaigns using Google’s Campaign Manager 360 (CM360)

Facilitate integration of additional 4th party partners within CM360 via event tags and URL appendages

Ensure successful implementation of all digital tags, including those for ad verification (MOAT, IAS) and attribution (C3)

Manage client URLs for strategic analytics tagging between CM360, verification, attribution, and analytics

Guarantee consistent nomenclature as needed for Datorama and attribution matching

Floodlight creation, validation, and corresponding audience creation

Quality assurance & consistency

Adheres to the standardized AdOps operating procedure for all Crossmedia brands

Creative asset QA prior to trafficking

Alert account teams of ad server changes, issues and/or troubleshoot as needed

Follows the QA process for validating and testing ad tags, URLs site pixels and confirm proper pixel implementation

Troubleshoot any ad creative issues that affect tracking, implementation of floodlights, or reporting

Contribute to documentation relevant to AdOps SOPs, partner nuances and implementation guides

Meticulous attention to detail is required

Strategy & Leadership

Share responsibility of correct implementation of campaigns including relevant trafficking, blocklist, verification measures

Assist in the training of Crossmedians on ad technology or internal processes

Skilled communicator with the ability to translate tech-heavy language to the everyday person.

Must play well with others

Systems Knowledge

Expert – Microsoft Word, Excel, and Outlook

Proficient – Google CM360, MOAT, Integral Ad Sciences

Novice – Google Analytics, Google Tag Manager, Adobe Launch

Preferred 1-2 years of ad agency AdOps experience, but publisher side experience is considered

Additional Information

Benefits: with one the best benefit packages in the industry, we offer a casual work environment, fully funded healthcare options, open/flexible PTO, generous maternity/paternity leave, 401(k) with company match program, tuition reimbursement, and more.

All your information will be kept confidential according to EEO guidelines.

About the Company

Company: Crossmedia – 4.3

Company Location:  Philadelphia, PA

Estimated Salary:

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About Crossmedia - 4.3